Volvo is reinventing its performance brand to compete with Tesla

Volvo is reinventing its performance brand to compete with Tesla

Volvo has announced that it is to invest £570m to establish its new Polestar green performance brand, which has just launched its first auto, the Polestar 1.

Under the bonnet is Volvo's 2.0 litre petrol engine with turbo and supercharging for 377bhp to the front wheels, and a pair of electric motors on the back wheels chucking in another 215bhp. This is the longest range of any hybrid on the market, Polestar said. An output of 600 horsepower and more than 730 pound-feet of torque is achieved by the combination of Volvo's Drive-E and two electric motors that power the rear wheels of the vehicle. Polestar is also going to have standalone showrooms for you tire kickers.

The next Polestar model, the mid-size Polestar 2, is meant to compete with Tesla's Model 3, the company says.

"The flat rate subscription means that having a Polestar vehicle becomes a hassle-free experience for the customer", Polestar said in a release. From the day you take delivery of your vehicle, the app can also be used in lieu of a key, or to remotely pass a "key" to a concierge or driver for collection, re-charging or servicing. The Polestar 2 will rival the Tesla Model 3 and will be volume product unlike the 1.

Hamas, Fatah sign deal on Palestinian reconciliation
The meaning of this truce is that Hamas will refrain from planning and executing attacks on Israelis living in the West Bank. Palestinians celebrate after Hamas said it reached a deal with Palestinian rival Fatah, in Gaza City, on October 12, 2017.

The Polestar 1's order books opened today (October 17, 2017). "A lovely GT with incredible technology packed into it - a great start for our new Polestar brand", Thomas Ingenlath, CEO of Polestar said. Additionally, Polestar 1 uses a double electric rear axle which enables torque vectoring. The Polestar 1 will be world's first auto to be fitted with the Ohlins Continuously Controlled Electronic Suspension (CESi) advanced chassis technology.

Recently, Volvo India rolled out the first locally assembled XC90! As for the grille, it's got black surrounds, fewer slots and no badge - it's a bit unusual seeing a badge-less Volvo, at least as first, don't you think? The lease terms are two or three years, after which the Polestars will be leased again as certified pre-owned used cars. The Polestar 1 coupe will have a kerb weight of over 2,000kg but will have that weight distribution balanced around its carbon fibre shod chassis. It will be a mid-size battery-electric vehicle (BEV), a first from the Volvo Car Group.

As with the Passport scheme, all features from initial test drives to the on-demand services, can be ordered online on through the Polestar app, with no need to ever set foot in a "Space". The Polestar 3 should follow by 2021.

While we can try guessing what the other 50% stands for - the kind you expect to see on a vehicle that goes from show-piece to one step before production, some of it is definitely not as "bespoke" as you might think.

Related Articles

  • Prime Is Now Half-Price for Students

    Prime Is Now Half-Price for Students

    Any time they make a purchase, teens will be able to include a note that explains (or argues) why they need the particular item. Their credit card information will be hidden on the teen accounts , as will their purchase and browsing histories.
    Mattis: Report that Trump Wanted Tenfold Nuclear Increase 'Absolutely False' and 'Irresponsible'

    Mattis: Report that Trump Wanted Tenfold Nuclear Increase 'Absolutely False' and 'Irresponsible'

    Markey asked Pai to "publicly refuse to challenge the license of any broadcaster because the president dislikes its coverage". He's just shouting that it isn't true, from the bully pulpit of the White House, and suggesting that NBC should be silenced.
    Star Wars: The Last Jedi: 5 burning questions from the latest trailer

    Star Wars: The Last Jedi: 5 burning questions from the latest trailer

    Now fans are losing their minds about whether Ewoks will finally have to hand over their cuteness crown to these new creatures. Kylo Ren might turn Rey? Late actress Carrie Fisher takes on a starring role in the trailer for Star Wars: The Last Jedi .
  • Woman accusing Trump of misconduct subpoenas presidential campaign

    Woman accusing Trump of misconduct subpoenas presidential campaign

    They said it targeted 'wholly irrelevant information intended exclusively to harass the president'. His lawyers argued that he is protected from civil lawsuits in state court while in office.
    Microsoft's 'intrusive' data collection in Windows 10 breaks Dutch privacy laws

    Microsoft's 'intrusive' data collection in Windows 10 breaks Dutch privacy laws

    Further, the agency claims that Microsoft makes it very hard for the users to approve their personal data for processing. On installation the telemetry level is set to full by default and the user is asked to accept the offered settings.
    NYC, London police taking fresh look at Weinstein claims

    NYC, London police taking fresh look at Weinstein claims

    Beckinsale said she left "uneasy but unscathed" after declining alcohol and saying she had school in the morning. Boies said that at the time of the contract negotiations, he was aware of three or four settlements with women.
  • Harley-Davidson, Inc. (HOG) Reports Insider SYLVESTER MARYROSE's bought Of 2654 Shares

    Harley-Davidson, Inc. (HOG) Reports Insider SYLVESTER MARYROSE's bought Of 2654 Shares

    Ahead of the Tuesday morning release, speculative players are active, with HOG option volume rising to nine times the norm today. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link .

    Why Google removed the 3.5 mm headphone jack from Pixel 2

    Google will be opening these stores in Los Angeles and New York City - hardly a shocker given the population of those two areas. Talking about the camera samples, we are really impressed with the quality of both the still images and videos.

    Snap Inc (SNAP) Unveils "Context Cards" To Provide Background On Snaps

    For now, only posts that use Geofilters or appear in Snap Map or Search will get the additional functionality. In a new post to the Snapchat blog , the company outlines just what it is that these Context Cards do.
  • Pregnant Kate Middleton Dances With Paddington Bear Alongside Prince William, Prince Harry

    Pregnant Kate Middleton Dances With Paddington Bear Alongside Prince William, Prince Harry

    The royal family then boarded a train to meet young passengers who had been nominated by Their Royal Highnesses' Charities Forum . A royal aid said that while her health has improved, she continues to make decisions "day-to-day".
    Bengal child rights body summons GJM chief

    Bengal child rights body summons GJM chief

    The ADG said a cornered Gurung, who has lost mass support in recent times, was trying to foment trouble in the hills . The GJM had on September 26 announced the withdrawal of its indefinite shutdown in the northern West Bengal hills.

    Sen. Susan Collins won't run for governor, will remain in US Senate

    She said on Friday that remaining in the Senate would allow her to use her powerful voice in reforming the U.S healthcare system. Collins repeatedly said it was a tough decision, but she received a standing ovation after her announcement.