Snap Inc (SNAP) Unveils "Context Cards" To Provide Background On Snaps

Snap Inc (SNAP) Unveils

Essentially, when you find yourself intrigued by what you see in a Snap, you simply swipe up from the bottom of the screen to see its relevant Context Card.

Snap Inc's Snapchat on Tuesday introduced "context cards", a new feature that will allow users to book an Uber ride or reserve a seat at a restaurant without leaving the messaging app.

You can now learn more about what you see on Snapchat without asking your friedns (Picture: Snapchat)What information will be available on Context Cards?

Snap will also let users link to other apps - like Uber or Lyft to book a ride, or OpenTable to make a reservation - though there won't be any way to make purchases directly inside Snapchat.

For now, only posts that use Geofilters or appear in Snap Map or Search will get the additional functionality.

India in seventh heaven as Australia crumble in Ranchi
Kohli also said that he thought after restricting Australia to 118 for eight, the D/L par score would have been less than 40. Rohit Sharma (11) struck a six and a four to begin the innings well but was castled by Nathan Coulter-Nile (1-20).

Now, the recipient will be able to swipe up on any such snap to look at detailed information such as hours of operation, contact details, maps, directions, reviews, and more.

In a new post to the Snapchat blog, the company outlines just what it is that these Context Cards do.

These Stories are made up of Snaps submitted by members of the Snapchat community to the firm's "our story" collections while near these location, as well as imagery from partner organisations.

Snap declined to disclose the financial terms of the deals with the Context Cards partners, but presumably the company has some kind of revenue-sharing agreements with them.

The first Context Card that appears will contain basic information like the name of the place, category of venue (i.e. department store or restaurant), and partner's rating, for example.

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