Walmart teams up with Google to tackle Amazon

Walmart teams up with Google to tackle Amazon

Walmart orders being taken on the Google Express app will be available on Google Home for voice-activation in September. While other retailers, including Target, Kohl's and Ulta, sell on Google Express, no other company now offers the depth of products Walmart will be offering.

Announced today, Google's Express delivery service will partner with Walmart, allowing customers to buy items from the retailer through the service's website or app, or via the Google Home smart speaker using voice commands.

This will enable us to deliver highly personalised shopping recommendations based on customers' previous purchases, including those made in Walmart stores and on Walmart.com.

"It makes sense for us to team up with Google". "They've made significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience".

In another direct challenge to Amazon, Walmart also said Wednesday it will be introducing voice shopping to fresh grocery purchases across the USA sometime next year.

Marc Lore, Walmart's ecommerce CEO, in a blog post said the Google partnership announced Wednesday was "just the beginning", detailing plans to enhance the voice shopping initiative to online groceries next year.

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Amazon now controls about 70 percent of the voice-enabled speaker device market with its Echo device, while Google controls about 24 percent of the market, according to eMarketer's research. While Google Home has always been on the point when it comes to answering queries, it is Amazon's Echo that dominates the shopping arena. For example, shoppers can tell Google Assistant they want to pick up an order in a store.

The personalisation of the partnership with Walmart means people can shout out generic items like milk, bread and cheese, and Google Assistant will know exactly the brands and the size that the user wants.

Adding Walmart's huge product line to the mix would likely be a boon to Google Express, but for Walmart, it means going head-to-head online with numerous same retailers it has battled on terra firma - including such giants as Target and Costco, whose products already appear on Google Express.

You can find out more information about this new features for Google Home and the Google Assistant, over at Google at the link below. Customers will be able to link their account to Google and get personalized suggestions based on prior online and in-store orders to speed things up. Easy Reorder, introduced earlier this year, registers in-store and online purchases and saves them to a shopper's purchase history.

Above all, Walmart has been taking aggressive steps like offering hefty discounts, free shipping or more to reach an array of customers through online retailing.

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