Oh Goody, Facebook Messenger Is Getting Ads

Oh Goody, Facebook Messenger Is Getting Ads

According to the Facebook official website, there are 1.2 billion users now active with Messanger, and this creates an opportunity for the marketers to expand the reach of their ads campaigns.

They won't appear in conversations (for now, at least), but will begin to show up for some users between conversation threads on the Messenger app's home screen. When people tap on an ad, they will be sent to the destination chosen during ads creation.

Facebook Messenger users globally will soon start seeing more ads. Chudnovsky also said that the shift from beta testing to general availability will be based on user reception.

Facebook uploaded a video showing how ads will work on Messenger. "And going forward, there are some other business models we are exploring as well, but they're all around ads one way or another", the report quoted Chudnovsky as saying.

When we sat down with Facebook's head of Messenger David Marcus recently he was reluctant to discuss exactly how numerous company's chat interactions happening on Messenger were run by chatbots.

Cardinal Pell Arrives In Australia To Face Abuse Charges
The cardinal, a top adviser to Pope Francis, has taken a leave of absence as the Vatican's financial chief to fight the charges. He added that "The whole idea of sexual abuse is abhorrent to me". "News of these charges strengthens my resolve".

Advertisements will vary between each user and depend on how each user is engaging with the app, the size of their device and the users Facebook history. The news means people will see Messenger ads in the home tab of their Messenger mobile app. A small number of users worldwide will start seeing ads by the end of July, with the number gradually expanding throughout the year. According to VentureBeat, ads will be specifically created to target each individual user, similar to how they function on the rest of the website and Instagram.

Besides Messenger ads, Facebook also offers other features such as click-to-Messenger adverts, Messenger platform and sponsored messages to advertisers.

You can see an example of a Facebook Messenger home screen ad above.

Although Facebook #ads had been trialed in Thailand and Australia, it seems like #Facebook is still issuing ads on its #Messenger all over the world.

This Tab is expected to be appreciated by both parties as users will be able to communicate with global brands and businesses will be able to get feedback about their products.

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