Trump Organization to launch 'American Ideas' hotel chain

Trump Organization to launch 'American Ideas' hotel chain

At Trump Tower tonight, Eric and Donald Trump, Jr., along with Trump Hotels CEO Eric Danziger, announced the launch of a mid-market hotel chain called American Idea.

Eric Trump, left, and Donald Trump Jr., executive vice presidents of The Trump Organization, pose for a photograph at an event for Scion Hotels, a division of Trump hotels, Monday, June 5, 2017, in NY.

The partnership includes three American IDEA properties in the Mississippi Delta area as well as the upscale SCION hotel brand. The Scion, which is under construction, is a $20 million project financed by $5 million from Guaranty Bank, Dinesh Chawla said. Chawla expects the properties to be ready in six to seven months.

The new hotels will be mid-tier properties, Danziger said at a news conference at the Trump Tower in NY.

He said he has stayed at Trump hotels before and "we want to bring some of that polish to our developments too".

The Chawla brothers said their father was a refugee in India before emigrating to Canada and then the United States.

"Their ability to market this to the world is going to be great", Mr. Chawla said.

Suresh Chawla, President of Chawla Hotels and his brother own the property.

Trump Jr. insisted, though, that the idea has "nothing to do with politics".

"I dont see eye to eye with my employees either".

'I am, but the immediate team, ' the Trump son replied.

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Prior to the announcement, in an exclusive interview with ABC News Chief National Correspondent Tom Llamas, the brothers credited the expansion to their experience traveling the country with their father's campaign. A Dallas developer who had signed a letter of intent with the Trump Organization revealed that he planned to raise money for a Scion hotel in the city from unnamed investors from Turkey, Qatar and Kazakhstan. "I dont think that is allowed", he said.

"We don't talk about the activities of the business".

"It is not really about the politics or celebrity".

Before Trump took the oath of office, he announced a series of steps to allay concerns that his sprawling business holdings could lead to conflicts between doing right by the country and his own financial interests. We have no projects in Russian Federation.

"There are plenty of people who desire different levels of products", he said.

This story has been edited to correct the name of the new hotel chain. "We worked hard", Chawla added.

NEW YORK (AP) - The name of the new hotel chain is American Idea.

The SCION brand is a four-star, lifestyle brand.

Scion is a four-star hotel chain meant to offer upscale service in USA cities that could not support a full-fledged Trump luxury property.

The new hotels will make no reference to Trump, said Eric Danzinger, CEO of the Trump Organization's hotels division. Their family has managed each one of their hotels for over 30 years but they have chosen us to manage SCION at West End. "We are honored, and we look forward to a very successful relationship".

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