Google will stop scanning Gmail to create targeted ads

Google will stop scanning Gmail to create targeted ads

When contacted by Bloomberg, Greene said that some business customers had been confused by the distinction between Gmail's enterprise and consumer divisions, and that the announcement was an effort to unambiguously clarify the company's ad policy.

Unlike the consumer version of Gmail, G Suite's version of Gmail is not used to target personalized ads to an individual. Rather, Gmail ads will likely be determined by a user's search habits or other information that the company has from people using Google or Google-related products and services. Google also still scans the content of emails to screen out malware and spam, and could continue scanning messages to help power its Smart Reply feature (which creates robot-generated responses to incoming email that users can select with a click).

If you've ever wanted more control of ads you see in Gmail, including turning off tracking completely, then you'll be able to do so. Google Cloud therefore chose to make the two more aligned as they look towards their bright future indicated by their growth. Google offers users the ability to turn off ad personalization on this page.

There have been several privacy activists who have complained regarding the scanning of email contents amounting to unwarranted eavesdropping on users.

America's Cup Match Day Two To Get Underway
That break, and Oracle's ability to keep innovating proved the impetus behind the U.S. team's stunning comeback. Let's end with an old cup saying: "The America's Cup has already been won, we just don't know who it is yet".

The change will end a practice, which has raised concerns among privacy watchdogs, that Google has been following since the company introduced its Gmail service in 2004. "Ads are shown based on users' settings".

Business email accounts provided through Google's G Suite service were already exempt from being mined for advertising data, and now personal accounts will get the same treatment, according to the post. G Suite now has 3 million customers and has grown its user base 2x in the past year, Greene wrote in a blog post.

Firstly, you will have to go to myccount.google.com. But Google will sell these targeted ads to marketers and brands based on the data and personal information gathered from its other sources such as search and YouTube.

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