Gene Simmons is trying to trademark the devil horns hand gesture

Gene Simmons is trying to trademark the devil horns hand gesture

Simmons wishes to seek ownership in the cases of "entertainment, namely, live performances by a musical artist; personal appearances by a musical artist".

Gene Simmons, KISS frontman and master capitalist, has filed a trademark application for a hand gesture that looks an terrible lot like the heavy metal horns, the "rock on" hands-whatever you want to call them.

If you've ever been to a rock concert it's likely you've thrown up the horns hand gesture.

Theresa May 'will serve us as long as we want her' - MPs
However, those discussions were delayed when May called her snap United Kingdom -wide election. Ms May is due to meet its leader Arlene Foster on Tuesday.

Simmons has claimed that this hand gesture was first used in a commercial setting on November 14, 1974. The Hollywood Reporter noted former professional wrestler Diamond Dallas Page had sued hip hop artist Jay Z over his "Roc-A-Fella" diamond hand gesture, which Page claimed infringed on his similar "Diamond Cutter" gesture. Whether or not that matters is possibly impacted by the U.S. Supreme Court's upcoming ruling in Tam v. Lee.

The hand gesture has a long history. Then again, maybe Simmons is saying "I love you", but if so, those who use sign language might not love what he's doing.

"To Simmons" credit, he has been making that symbol with his hands for decades now, but comics fans will also recognize it as one of the more common gestures that certain comics characters use to activate their powers. Read the full story-which includes a very amusing anecdote about Jay Z, the pro wrestling great Diamond Dallas Page, and the garish electro duo 3OH!3-here. However, we did find a lawsuit filed by Page in 2010 against the American electronic music duo, 3OH13. According to records from the Trademark Office, the case settled. The question now, though, if Simmons is successful, how's Peter Parker going to use his web shooters in the future?

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