Amazon Strikes Again; the Dressing Room in Your House

Amazon Strikes Again; the Dressing Room in Your House

Amazon said Tuesday that more than a million pieces of clothing and accessories are eligible and include brands like Calvin Klein, Hugo Boss, Theory and Levi's, labels that are big names at department stores.

Amazon's Prime Wardrobe will be available to Prime members at no extra charge and gives customers one week to decide whether they like what they ordered.

Unlike other try-on-at-home services from fast-growing startups like Stitch Fix and Dia & Co. If you keep three or four items, you get 10% off, and if you keep five or more, you get 20% off.

The move positions Amazon to compete with clothing subscription services like Stitch Fix and Trunk Club.

Customers pay a selection fee for the box and can use that fee toward the purchase of any of the items in the box. Mulpuru-Kodal says the discount should be an incentive for shoppers to keep some of the items.

Le Tote works similarly, but costs $49 per month.

Global shares fall on Fed rate hike, plunge in oil prices
Weakening oil prices that may indicate commercial activity isn't strong enough to reduce a glut in energy products also hurts. Down Under, SPI futures were 1.34 percent lower at 5,805 compared to the S&P/ASX 200's Wednesday close of 5,883.904.

An accompanying app keeps track of different outfits in a "personal lookbook" and its "Style Check" feature lets you select two photos and have Alexa decide which one is better. Now, it is lowering the barrier to customers trying out clothing. #Amazon Prime users can choose a certain number of clothes they wish to buy and then once they have been shipped, they can try them on to see if they fit well.

The company has yet to offer exact details for when Amazon Prime Wardrobe will be ready to exit beta and go live for all Prime customers, but it should offer more information soon enough.

The new service expands Amazon's fashion retail department by including specialty brands outside of Amazon's private labels.

You just have to look out for the "Prime Wardrobe" icon when you're shopping for clothes on Amazon.

Ignited by new referendums and legislation, this industry is expected to blast from an already robust $6.7 billion to $20.2 billion in 2021.

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