Facebook could launch two dozen 'TV-like' original shows in June

Facebook could launch two dozen 'TV-like' original shows in June

Facebook is reportedly jumping on the premium video content bandwagon some time this June, according to some inside sources.

For the most part, Facebook plans to pay for all of these new shows with ads, like the new mid-roll advertisements that it has been showing to users in the middle of videos. The report further states that Facebook will focus on teen-centric shows as the company sees rival Snapchat as one of its main competitors in this space. Van Heen and his team have already met with production companies and receiving pitches for shows that would appear on a new version of Facebook's video tab. Apparently, one of the programs it greenlit is a collaboration with Conde Nast, a dating show that would have people meet in VR before they meet in real life. Snapchat has been actively pursuing show deals with numerous same of the same companies as Facebook for its Discover section. Although no show names or stars have been mentioned, the list of shows will number around two dozen, according a report from Business Insider on Friday.

These TV shows are also considered a way to encourage more brands to advertise on the platform than on the traditional television.

"But (Facebook) decided to instead make the debut in time for the Cannes Lions advertising festival, which starts on June 17", the report said.

Safe Zones in Syria
The agreement for safe zones in Syria will come into force on Friday at 21:00 GMT, the Russian Defense Ministry announced. Speaking on the same, Russian President Vladimir Putin stated that the issue would have to be taken up in separate talks.

captionKevin Hart's YouTube show was announced Thursday.sourceFilmMagic for YouTube " Five years ago, 85 percent of all original series were ad-supported", Robert Kyncl, YouTube's business chief, said at an event on Thursday when explaining the company's strategy.

While it seems Facebook's original programming plan is in full gear, there is still a spate of questions that loom.

"As we shared previous year, we are funding some seed video content from our partners, and are evolving the initial Live deals to include other types of video content we'd like to experiment with".

Unlike Netflix, however, all of Facebook's original video content will be free to watch and share.

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