Samsung's mobile business boss Dong-jin Koh told on Thursday reporters in South Korea that combined pre-orders of the Galaxy S8 and Galaxy S8+ have now reached 728,000 units in South Korea alone.
According to a message from T-Mobile, which was sent to a customer who preordered the Galaxy S8 smartphone from the carrier, the handset will be shipped a couple of days earlier than expected. What's more, the executive said the S8 will be the safest smartphone on the market thanks to measures put in place to ensure the battery doesn't catch on fire as the Galaxy Note 7 sometimes did.
To create hype and boost sales, Samsung has been ramping up its marketing in recent years.
The presentation made to the media in Dubai was basically a repeat of its Unpacked event in NY on March 29 where it first revealed the S8, but with a local flavour: customers of the Galaxy S8 and S8 Plus will be entitled to a 30 per cent discount when flying with Etihad Airways. A new report details what your phone is actually worth.
Should the current momentum be sustained, the S8 could surpass the S7's yearly sales record of 52 million units, analysts say. The company has been working hard to regain consumers' trust to ensure that it will not repeat its mistake with the Note 7, which had a bad battery design.
"China is the market we can never give up".
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"Although the technology development speed of the Chinese companies is very fast, we will make more efforts to achieve the performance we had in 2013", Koh said.
Should Samsung meet its 1 million target, it will be 2.5 times more than the 400,000 units seen for the Note7, whose preorder period was two days longer a year ago.
Ultimately it's probably a good thing that the firm doesn't release the software in an unready state to avoid social media being flooded with examples of its mistakes. It said last week it expects its operating profit in the first quarter was 9.9 trillion won (US$8.8 billion), up 48 percent from 6.7 trillion won in the same period previous year, helped largely by growth in its components business. Hankyung said the 128GB Galaxy S8 Plus was the most popular version in Korea.
Samsung Electronics again released its virtual reality headset Gear VR and Gear 360 camera that can be powered by the Galaxy S8.
The smartphone would go on sale in South Korea, US and Canada on 21 April.