You'd be forgiven for thinking that Google is entirely pre-occupied with fake news and the fact-checking thereof these days, but there are still rather more interesting changes and additions being made to search.
Google's Image Search will now make now make shopping for products easier. It is available on mobile web and the Android Search app. Google's Similar items now supports image search for handbags, sunglasses, and shoes.
Their example is of a bag you might be considering, so image results will show that bag along with ideas for what you might wear as you carry that bag.
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As an added bonus, users will also see an expanded carousel for similar items while searching for apparel products. This way, you can find something that looks like the budget-busting Kate Spade bag you've been drooling over, but with a more affordable price tag. Uncovering a bargain option without sacrificing style is now accessible right from Image Search.
Google's Image Search is quite similar to Pinterest, which offers shoppable information attached to an image as well. In fact, Pinterest now offers a very similar tool, in the form of a Chrome extension that allows users to select an item, then see similar items based on Pinterest's image-recognition functions.
A preview of the feature, launching in mobile search, demonstrates a search for a purse from Zara. Style ideas and Similar items are available starting today, but only on the mobile web and in the Android app.